Hello! Welcome to the Privacy Policy of Shine'O Ling . It was last updated on Aug 30, 2013.

1. Introduction: Please read the following to learn more about Shine'O Ling Privacy Policy. Shine'O Ling website (www.Shine'O is intended for use by parents and partners and Shine'O Ling 's various related games, applications, features, content, widgets or services (collectively with the website, the "Service") are intended for use by the whole family including young and pre-teen children with parental participation and supervision. Shine'O Ling recognizes the importance of protecting any information collected from the users (each a "User" or collectively, "Users") of its Service, and has adopted this Privacy Policy to inform its Users about the types of information Shine'O Ling gathers about a User online while using Shine'O Ling 's Service, how Shine'O Ling may use that information, whether Shine'O Ling discloses it to anyone, and the choices a User has regarding use of and correction of the information.


Contact us at Shine'O concerning anything you do not understand.


2. Effective Date: The Privacy Policy detailed herein applies to any and all information that a User may have obtained from or provided to Shine'O Ling. Shine'O Ling reserves the right, at its full and complete discretion and without prior notice, to change, modify, amend, add, subtract, or otherwise remove portions of its Privacy Policy at any time and for any or no reason. Although Shine'O Ling may attempt to email Users a copy of the revised Privacy Policy at the email address on file, if any, please periodically continue to check the Privacy Policy at www.Shine'O for any changes. Such modifications will apply to disputes arising under the Privacy Policy from the date of posting forward. A User's use of the Service after the posting of any amendments, deletions or other changes to the Privacy Policy will constitute acceptance, acknowledgment and agreement to the respective changes. If any such modification requires Shine'O Ling to provide notice to a parent or receive parental consent, Shine'O Ling will take the steps necessary to comply with those requirements at that time.

3. Types of Data: For purposes of this Privacy Policy, "personal data" means personally identifiable information that specifically identifies a User as an individual. "Non-personal data" means information that does not directly identify a User. Additionally, non-personal data means "aggregate" and "de-personalized" information, which is data Shine'O Ling collects about the use of the Shine'O Ling Service, from which any personally identifiable data has been removed.

4. Information You Provide to Shine'O Ling : A User may make personal data available to Shine'O Ling such as, for example: (i) when a User subscribes to a newsletter or alerts through the Service; (ii) when a User contributes user generated content to the Service or participates in any support forums, community blogs or the like that Shine'O Ling may establish; (iii) when a User requests technical support; or (iv) otherwise through use of the Shine'O Ling Service where personal data is required for use and/or participation. The types of personal data collected may vary depending on the type of activity the User is engaged in. The personal data Shine'O Ling may collect, process and use may include, but are not limited to the User's name, screen/nick name, Shine'O Ling or third party service ID, e-mail address, photo or other image, birthdate, gender, or avatar image.

5. Other Information Shine'O Ling Collects and Uses: Shine'O Ling may use tools or third party analytical software to automatically collect and use certain data including, but not limited to: (i) device properties, including, but not limited to IP address, Media Access Control ("MAC") address and unique device identifier or other persistent or non-persistent device identifier ("Device ID"); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) game progress, time used playing, score and achievements; (v) other non-personal data as reasonably required by Shine'O Ling to enhance the Service and other Shine'O Ling products and services.

6. Use and Sharing of Personal and Non-Personal Data: Shine'O Ling may use personal and non-personal data, and disclose personal and non-personal data, in accordance with applicable legislation and this Privacy Policy.

Shine'O Ling may disclose personal and non-personal data to its partners and contractors for purposes of analyzing usage of the Service, providing customer and technical support, managing and providing the Service (including managing advertisement serving, where and how permitted by law), customizing Shine'O Ling 's communications, and to further develop the Service and other Shine'O Ling services and products. When Shine'O Ling shares this information, it is with vendors and other service providers who are engaged by or working with Shine'O Ling in connection with the operation of the services Shine'O Ling provides to the User and/or for analytics purposes which may require the reproduction and display of such information in an aggregated and anonymized manner such that will not in any way identify the User.

Shine'O Ling may use a personal data provided with consent to send messages to the User with informative and/or commercial content about Shine'O Ling 's services or third party products and services Shine'O Ling thinks may be of interest to the User, such as new features and services, special offers and updated information. In addition, if a User has agreed to receive push notifications, and appropriate consent to receive them has been given, Shine'O Ling will use the data collected and share it with its vendors for the purpose of delivering approved push notifications.

If a User contacts Shine'O Ling by email, Shine'O Ling will use the personally identifiable email address information only to respond to the specific inquiry.

The Service may use "cookies" and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Shine'O Ling treats information collected by cookies and similar technologies as non-personal data.

Cookies: A "cookie" is a small bit of record-keeping information that websites often store on a user's computer. Shine'O Ling's cookies do not include personal data and are typically used to quickly identify a User's device and to "remember" the User. Users can disable cookies or set their browsers to alert them when cookies are being sent to their device; however, disabling cookies may affect their ability to use the Service.

Web Beacons and pixel tags: A "web beacon" or a "pixel tag" is an electronic image that allows Shine'O Ling to count Users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications Shine'O Ling sends to a User may contain pixel tags that enable Shine'O Ling to track a User's usage of the communication, including whether the communication was opened and/or what links were followed, if any.

From time to time, Shine'O Ling may hire agents and contractors to collect and process personal data on Shine'O Ling's behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by Shine'O Ling. These agents and contractors may not use a User's personal data for their own marketing purposes. Shine'O Ling may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. Shine'O Ling has the right to share Users' personal data as necessary for the aforementioned third parties to provide their services for Shine'O Ling. Shine'O Ling is not liable for the acts and omissions of these third parties, except as required by law.

Shine'O Ling may disclose a User's personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose a User or Shine'O Ling to legal liability. Shine'O Ling may also disclose a User's personal data to third parties when Shine'O Ling has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Shine'O Ling's rights, property, operations, Users or others who may be harmed or may suffer loss or damage, or Shine'O Ling believes that such disclosure is necessary to protect Shine'O Ling's rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Shine'O Ling. To the extent permitted by applicable law, Shine'O Ling will make reasonable efforts to notify affected Users of such disclosure through Shine'O Ling's website or in another reasonable manner.

Shine'O Ling may store and/or transfer User personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy. Shine'O Ling may disclose User personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Shine'O Ling's stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

7. Third Party Terms and Conditions: A User's access to and use of the Service may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. Shine'O Ling is not liable for any such third party terms and conditions and their use of Users' personal data.

Shine'O Ling may in its discretion make available links through advertisements or otherwise enable Users to access third party products or services. Shine'O Ling is not responsible for the actions of such third parties, the content of their products or services, the use of information a User provides to them, or any products or services they may offer. Shine'O Ling's linking to those products or services does not constitute its sponsorship of, or affiliation with, such third parties.

8. Data Retention and Accuracy: Shine'O Ling retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Shine'O Ling deletes all aforementioned data in its possession within a reasonable timeframe. Shine'O Ling does not verify the accuracy of personal data. Shine'O Ling may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce Shine'O Ling user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of the Service.

9. Security: Shine'O Ling follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Shine'O Ling's possession. Only those persons with a need to process Users' personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to Users' personal data in Shine'O Ling's possession. Personal data collected by Shine'O Ling is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, Shine'O Ling maintains data within a fire-wall protected environment. While Shine'O Ling exercises reasonable care and due diligence in providing a secure conduit of information between a User's computer or other device and its servers, Shine'O Ling cannot and does not guarantee the security of materials or information transmitted to Shine'O Ling or other Users over the Internet or wirelessly. Therefore, while Shine'O Ling will attempt to protect the transmission of any information using methods which comply with the industry standards, Shine'O Ling does not accept liability for any unintentional disclosure of same.

10. Further Information: Users that wish to opt-out from receiving communications (such as any newsletters or offers) from Shine'O Ling, should contact Shine'O

Shine'O Ling makes good faith efforts to enable Users to review, update or correct any personal data in Shine'O Ling's possession. Users should contact Shine'O Ling at Shine'O Shine'O Ling will need sufficient information from the User to establish the User's identity and to verify the User's access, and also to assist in handling the User's request. Even if personal data is changed or deleted according to a User request, Shine'O Ling may still retain some of User personal data to resolve disputes, enforce Shine'O Ling user agreement(s), and comply with technical and legal requirements and constraints related to the integrity, security and operation of Shine'O Ling Services.


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